List of the Best Luxury Watch Brands You Should Know About

Watch lovers are always fond of collecting knowledge about watch brands, especially the names in the luxury segment. Today, we are going to share the top 26 best high-end luxury brands with vital information about them.

We know our list is not a complete list though, it covers most outstanding premium watchmakers in the world. And one more thing, we do not list the below brands in any order and do not regard any particular brand as the best as well.

Top 26 Best Luxury Watch Brands on Planet Earth

Origin of the Watch


Wanna do a simple social poll?

Try to pick 10 total strangers on the street and ask them what is the most popular name when it comes to luxury watches. I bet that at least 8 out 10 would reply “Rolex”!

Rolex, in the watch world, is like the Micheal Jackson of Pop music, or the Mike Tyson of boxing.

Not everybody has it. But almost everybody knows about that brand, for sure.

Based in Geneva, Switzerland, this luxury watch brand is named by Forbes to be one of the world’s most powerful brands. And that does say a lot about this watchmaker, right?

And Rolex is also the biggest manufacturer when it comes to high-end expensive watches with close to 2,000 watches manufactured every single day. If you really want to stand out with a sure-fire choice, then a Rolex watch is a no-brainer.



Next, we want to mention another very famous Swiss name in our list of the best luxury watch brands today – Omega.

This top-end brand appeared in the year of 1849, and the founder is Mr. Louis Brandt. Its popularity does not come by chance.

The watchmaker creates durable and incredible stunners that come with 3 “P”s – “Precision”, “Passion”, and “Power.”

When it comes to the brand’s history, back in 1917, the Royal Flying Corps of the British army chose Omega as the key timekeepers for their combat units. Then, the U.S army followed suit one year later.

After years, this brand has earned its stripes with the contemporary status as the most sought-after premium watch brand.



Mr. Léon Breitling introduced a watch brand bearing his name in 1884.

All Breitling watches are famous for their outstanding precision and durability. Interestingly, this Swiss brand is also inspired by the air forces, with many of its watches used by pilots.

Also, Breitling produces specialized watches for divers, which lends itself to the innovation and versatility in the industry.

Another notable highlight of this watchmaker is the highly-readable face of its watches. Also, the 2019 Breitling Chronomat gains its prominence as the first watch to be entirely produced in-house.

Separately, CVC Capital Partners has already acquired the Breitling brand for $870 million. What a whopping number!

TAG Heuer

tag heuer

The brand TAG Heuer comes from the abbreviation of the words “Techniques d’Avant Garde” and the founder’s name Edouard Heuer. This Swiss watchmaker appeared for the first time in the year of 1860.

Though the TAG Heuer watches have increasingly evolved for a couple of decades, they possess an enduring sports-like appearance.

In addition to various available memorable timepieces and chronographs, this brand features top-end functionality and a technological attractiveness.

Thus, you cannot help but fall in love with TAG Heuer’s crafting approachable luxury watches.

The brand’s persisting association with sports events has only expanded its desirability despite diminishing it. Undoubtedly, TAG Heuer is a luxury brand that everyone agrees on one of the best watchmakers in the world.

Baume & Mercier

If you want to own a high-end watch without costing you a fortune, Baume & Mercier is your answer.

This watchmaker is famous for making and selling incredible timepieces for nearly two centuries. It offers a comprehensive diversity when it comes to design.

So far, this brand has been still creating beautiful watches of the best quality, but the prices of these watches just belong in the mid-range segment.

Today, watch collectors are still fond of its vintage timepieces, especially the Riviera and Clifton collection. This lineup is increasingly sought after for their comfort and features.



The Japanese watchmaker Seiko is renowned for its luxury brand the Grand Seiko.

All watches of this brand are especially hand- made by skilled master craftsmen in the exclusive studios of the company. They stand out for simplicity in the design, along with understated elegance.

When introducing the Grand Seiko brand in the year of 1960, the watchmaker set only one goal in its mind that is to create “precise, durable, easy to wear and beautiful as humanly possible” watches.

So far, this motto has been still driven by the brand quite well. Grand Seiko managed to become one of the best luxury watch brands in terms of mechanical and electronic watchmaking.

Audemars Piguet

Audemars Piguet

Naming in our list of the best luxury watch brands today is Audemars Piguet, founded in 1875.

This watchmaker gains prominence for its AP Royal Oak lineup. It is a series of iconic watches that are recognized as a game-changer of the founder Audemars Piguet.

He was the first man to use metal and stainless steel for his brand’s watches and sold them at the luxury prices.

And aside from the collection mentioned above, the brand is widely known for its Diamond Fury and Diamond Punk watches for women and highly-complicated watches Jules Audemars as well.

Patek Philippe

Patek Philippe

As one of the pioneers in creating wristwatch, Patek Philippe & Co is named among the world’s most sought-after top-notch watch brands.

It stands out for familiar models like the Calatrava, Twenty-4, World Time, Aquanaut, and Nautilus. Not to mention, the watchmaker also releases some highly-complicated watches for high-profile individuals like Henry Graves and James Ward Packard.

The Graves Supercomplication with 24 complications cost for a whopping $11 million back in 1999.

Also, we want to mention one of the most complicated watches in the world made by this brand – Patek Philippe Calibre 89 boasting up to 33 complications.

Vacheron Constantin

Vacheron Constantin

Vacheron Constantin is the brand that outdid Patek Philip with its highly-complicated watch – the Vacheron Constantin Reference #57260, with a huge 57 complications.

That watch currently costs $8 million, as per Forbes. The brand earns its stripes with its long-term watchmaking history of up to hundreds of years.

Vacheron Constantin has remained its title as a “Holy Trinity watch brand” with incredibly creative and unique horological masterpieces. Some notable collections of this watchmaker include the Overseas, the Traditionnelle, the Patrimony, Malte, Quai de l’ile, and 1972.



Blancpain was founded in 1738 and did not appear under the name Blancpain from its inception.

This high-end watchmaker gains its fame for the innovation in watchmaking techniques with highly-complicated watches. It is also leading in the diving watches production with the iconic Fifty Fathoms watch.

Many people go crazy for its exquisite collections such as the Sport, Specialties, Novelties, Villeret, Leman, and Le Brassus. Another great accomplishment of the brand is its enhancement in the tourbillon complication.

Reportedly, Blancpain released a flying tourbillon, a breakthrough work compared to the original variant made by Breguet nearly 200 years ago.

IWC Schaffhausen

IWC Schaffhausen

Florentine Ariosto Jones founded IWC Schaffhausen in Switzerland back in 1868. Its operation is driven by a familiar motto of “good, solid, craftsmanship from Schaffhausen.”

The watchmaker introduces exclusive design and precision engineering techniques into its products. That’s why all of its watches can be easily identified with their superior materials and classic shapes. In other words, technical prowess and excellent quality are the mainstays of IWC.

And the brand remains its legend in the pilot’s watches and titanium diving watches. It can be said that their watches are the cream of the crop.



Another name from Switzerland is Chopard. Not only is it famous for its unique timepieces, but it also succeeds in the jewelry business.

Established in 1860 by a Swiss watchmaker – Louis- Ulysse Chopard, the brand is renowned for its great detailing as well as a classic look. With its sophisticated and innovative design, Chopard has evoked as a top luxury watch brand in the world.

Glitz and glamour are what we want to describe the watches of this brand.

Furthermore, the superb precision, along with great refinement and functionality are also correct words when it comes to the features of Chopard watches.

Still, adding an ethical awareness to the enduring success of the brand is its commitment to the sustainable use of gold.

Ulysse Nardin

Ulysse Nardin

The first specialization in the marine chronometers has offered Ulysse Nardin brand a backbone on which to construct its legacy of top-notch performance.

Back in the 1800s, this watchmaker was providing its watches for more than 50 navies all over the world. And now, it is still doing the same thing for rich tastemakers and watch collectors.

Another contributor to the popularity of the brand is its mechanics that are beyond reproach. That’s also the reason why it possesses a number of patents and awards.

Standing out among the collections of the brand is the Marine Tourbillon. Many are eager to purchase it to get a taste of Ulysse Nardin’s high standards.

Meanwhile, some want to get the Jade “Lionfish” for its breakthrough aesthetics.



Recognized among the world’s most prestigious watchmakers, Swiss brand Jaeger-LeCoultre is admired by many peers in the industry.

A reason for its popularity is that all works of the brand, even components, are created in-house.

Jaeger-LeCoultre created various timeless classics like the Reverso, a square watch that can incredibly flip over to save its face. This legendary collection opened the door for the introduction of many successors such as the ultra-thin lineup dubbed the Grande Reverso Ultra-Thin Duo Face.

This unique series features a dark dial on each side of its case while the flip side comes with a bright dial.

The watchmaker also released many other famous lineups like the Master Compressor, the JLC Geophysic, and the AMVOX3 Tourbillon.

Jaquet Droz

Jaquet Droz

Once an elegant clockmaker, Jaquet Droz now becomes one of the best luxury watch brands all over the world.

This top-end watchmaker gains its popularity for dedicate complicated masterpieces. The name refers to its founder Jaquet Droz. His genius in mechanics created the most exquisite watches.

What made this craftsman so special was his talent to combine his own art with accurate micromechanics and create timepieces that are mechanically complicated as well as aesthetically pleasing.

Some of the brand’s outstanding collections include the La Chaux De Fonds Complications with the signatures called the Quantieme Perpetual Eclipse, the Chronograph Monopusher, and the Rattrapante.

Bell & Ross

Bell & Ross

High-end French watch brand Bell & Ross is founded by two persons Carlos A.Rosillo and Bruno Belamich, in 1992.

Most of this brand’s watches feature a square shaping framing the faces. Besides, the aesthetic also boasts contemporary impact and is identified by athletic and sporty references.

Another contributor to the ongoing success of Bell & Ross is that it dominates the niche markets like the diving watch. In essence, this watchmaker creates persisting timepieces that aim at a specific profession or demographic.



British watchmaker Bremont is quite a new name in the watch industry. It was established by two brothers Nick English and Giles English in 2002.

The highlighted feature of this watch brand is its inspiration by aviation horology art. Accordingly, it stands out with aircraft themed models and mechanically-centric ones.

With iconic classic curves and proportional faces, Bremont watches are real representations of the company’s branding and image.



Swiss premium watch brand Corum aka Montres Corum Sàrl has entirely perfected the art of trusty mechanics and bold design.

The brand first debuted in 1955 by Gaston Ries and René Bannwart in Switzerland. The brand is famous for the Bubble and Admiral’s Cup watch series, coupled with some limited-edition timepieces.

They are all favored by most collectors, thanks to the exquisite design and affordable prices. Though today it is acquired by a Chinese enterprise, its watches still come with the best Swiss engineering.

Frederique Constant

Frederique Constant

Though it entered the watch market quite later than other peers, Frederique Constant quickly gained a certain position in the luxury watch segment.

The watchmaker debuted in 1988 by Aletta Stas and Peter Stas. Its success today does not come by chance.

The brand managed to launch products that not only have undeniable appeal with tireless innovation but also come with manageable prices.

Among many accomplishments of the brand are the silicon escapement wheel and the famous Heart Beat movement. To get these creative juices flowing, the brand has forayed into the luxury smartwatch market.

And its results are amazing in the true sense of the word.



Undoubtedly, Cartier is deserved to name in the list of the world’s most prestigious watch brands for its fame in the celebrity culture. Louis Francois Cartier established this brand in 1847 in France.

Over time, the watchmaker has step by step gained a significant position in the market. It is renowned for masterpieces boasting a classic and exclusive distinction.

It is a safe bet to buy watches from this luxury brand. Cartier always creates timepieces with iconic Roman numerals and premium materials. Furthermore, it is also worth the splurge.



As one of the first watchmakers in the world, Breguet has gained respect from its peers.

After years, the brand has been widely recognized for various innovations and horological genius that led to its popularity. The founder, Abraham Louis Breguet, was well known for innovating a rotor system used in the brand’s mechanical watches. Also, he also created one of the most sought-after complications in the world – the tourbillon.

Another great accomplishment of the Breguet watches is the iconic “coined edge” design that can be spotted easily along the case side.

Many collections of this watchmaker are preferred by both genders. They include the Breguet Classique (yes, of course), the Tradition, the Heritage, and the Reine de Naples, and the Breguet Marine.

Glashütte Original

Glashütte Original

Swiss brands usually appear in the mind of people when it comes to the best luxury watch brands. However, there are still exceptions.

Glashutte Original is a German/Saxonian brand with no doubt here. For watch collectors, they all know how great the mechanical engineering of Germany is.

This watchmaker creates watches that flaunt flawlessly-executed craftsmanship.

Notably, the great Pano lineup is not only beautiful but also incredibly well made. Glashutte Original releases many highly-complicated watches such as tourbillons, perpetual calendars, chronographs, and so on.

Some notable collections from the brand include the Sixties, the PanoLunar, the PanoGraph, the Pano Matic, and the Lady as well.

Girard Perregaux

Girard Perregaux

Girard Perregaux is one of the oldest watchmakers in the industry. It was introduced first in 1791 by Jean-François Bautte and Constant Girard.

Owning around 80 patents and long-term business history of more than 200 years, this Swiss brand has remained its particular position in the market.

This watchmaker always knows how to produce innovative and stunning luxury timepieces that many are urged to own them. That’s why its watches are frequently considered benchmarks of high-end design and craftsmanship.



Though Hublot jumped into the luxury watch market quite late compared to other names in the same segment, it does not mean it is less impressive. Since its inception in 1980, the brand has incredibly risen to name in the list of the most understated watch brands.

Having numerous award-winning watch series under its belt, the watchmaker tirelessly continues with its ongoing success. Among the most famous collection is the Big Bang Red Gold that brought about the brand’s fame.

Maurice Lacroix

Maurice Lacroix

Maurice Lacroix debuted in1975, but it only became famous in the 1990s.

It is when it produced the Les Mécaniques series, aka the Masterpiece Collection. That leverage could allow the watchmaker eventually to develop its manufacturing unit.

The brand’s watches combine the conventional Swiss craftsmanship and the top-of-the-line in-house manufacturing to maintain the flawless appeal. Various watch collectors covet some limited edition watches of the brand.



Another representative from the country of Germany is Montblanc. It’s no slouch when it comes to the horology sector. The Montblanc watches first appeared in the market in 1997.

It is famous for its extraordinary luxury timepieces. Superbly crafted by hand, the Montblanc watches are both functional and stylish, which gains the attention of many watch lovers.

Furthermore, in addition to providing a wide range of traditional watches, this German brand also releases a modern smartwatches collection.

Final Thoughts

You now know the top 26 best luxury watch brands.

If you want to buy a watch from one of the watchmakers mentioned above, our advice is that you should consider your reference in design, demand, and of course, your budget as well.

Some timepieces of these brands can cost you a fortune while some are more affordable to your wallet.

By the way, should you have any other suggestions or want to share something, leave them in the comment section below.

Thank you for reading.