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Bulova 98B104 Review – Marine Star Silicone Strap Watch

This 98B104 watch is one of the popular luxury watches from Bulova.

The men’s watch targets wearer who wants a sophisticated look while enjoying the full functionality of a stylish marine watch.

One clear thing is that the timepiece tries to strike a balance between classiness and ruggedness.

The Bulova 98B104 review will pinpoint some of the most notable features of this iconic brand.

-48% Sale
Bulova Men's Marine Star Series A Rose Gold Stainless Steel...
  • From Bulova's Men's Marine Star Collection, live and play in maritime watches that feature bold accents, iconic patterns and...
  • Chronograph, Calendar
  • Two-Tone Stainless Steel


  • Nice rose gold-tone that can easily impress
  • Durable construction and materials
  • Reliable and accurate timekeeping


  • Silicone strap might not be for everyone

Rose Gold-Toned Stainless Steel Case

To provide the rigidity that people desire, the company settled for stainless steel for the case.

It’s highly polished for extra beauty but still maintains the gallant look.

You find black accents on the watch as well as the bezel.

This creates a nice contrast which contributes to its bold nature.

And with a diameter of 44mm, most men will find the size not bad.

While it may appear heavy, this watch is actually lighter this most in its class.

One reason for this is the use of silicone straps instead of steel.

Black Guilloche Dial

Bulova 98B104 on wrist

One conspicuous feature of the watch is the black guilloche dial.

It is easily distinguishable from the rose-gold case.

Within it, you find three subdials.

One is near the 9 o’clock point, the other is adjacent to the 3 o’clock marker, while the smaller and less noticeable one is slightly above the 6 o’clock point.

In a rather odd position (between the 4 and 5 o’clock markers) is the date window.

The time indicators are in rose gold and in Roman numerals.

Also noticeable is the Bulova name and italicized marine star below the 12 o’clock marker.

Consistent Japanese Quartz Movement

Relying on the acclaimed Japanese Quartz movement, this watch runs smoothly and with no hitches.

The minute mechanism powers the 3 main hands (hour, minute, second), as well as the tiny ones in the 3 sub-dials.

As you probably know, it relies on a battery that will power it for years.

Compared to mechanical watches, this unit is very easy to operate.

You don’t need to wind it, shake it, or wear it too often.

Also, you will not have to worry about the power reserve.

It may be out of spec but not with more than 20 seconds in a month.

Flexible Silicone Rubber Band

Bulova 98B104 close up

Support for the watch is provided by a silicone rubber band.

It’s very flexible but at the same time feels sturdy.

It measures 24mm in width and has a smooth texture in the inside and outer.

Like the bezel and dial, the strap is also black in color.

It’s secured by a push-button closure and deployment clasp.

The length feels reasonable and should not be too difficult to harness on the wrists of most men.

It does a decent job of maintaining its strength flexible as well as color.

Compare to other Bulova Marine Star Watches:

Final Verdict

This watch looks rugged enough to handle the outdoor scene.

It comprises a bulky stainless steel case, the silicone strap is solid and so is the mineral crystal window.

At the same time, it also looks very classy and sophisticated as is evidenced by the subdials and gold accented hands and roman numbers.

This is a watch that makes the cut for reliability, elegance, and sophistication.