If you’ve spent any time in the world of watches, you’ve probably come across the TAG Heuer brand.
After all, it’s one of the most popular Swiss brands out there, and it’s easy to see why.
The range of watches that the brand has to offer is immense and ranges from the mid-range to entry-level luxury.
But while the range of the watches is very wide, you can rest assured that all the models are highly functional and stylish.
And in this comprehensive TAG Heuer review, we will take a look at the brand’s story, reputation, their best watches, as well as some FAQs of people about the brand.
Let’s read on to find out more.
- TAG Heuer: A Brief History
- Is TAG Heuer A Reputable Brand?
- The Best TAG Heuer Watches
- 1. TAG Heuer Men’s Carrera (WAR211B.BA0782)
- 2. TAG Heuer Men’s Carrera (CV2A1R.BA0799)
- 3. TAG Heuer Carrera Calibre 5
- 4. TAG Heuer Carrera (WAR211B.BA0782)
- 5. TAG Heuer Women’s Aquaracer (WBD1312.BA0740)
- 6. TAG Heuer Women’s Aquaracer (WAF1410.BA0812)
- 7. TAG Heuer Men’s Formula 1 Swiss Quartz Watch (CAZ1011.BA0843)
- 8. TAG Heuer Men’s Formula 1 (WAZ111A.BA0875)
- 9. TAG Heuer Connected Modular 41 Men’s Smartwatch
- 10. TAG Heuer Autavia Jack Heuer 85th Birthday Edition
- 11.TAG Heuer Monaco Calibre 12 (CAW2111.FC618)
- 12. TAG Heuer Kirium (CL5110.BA0700/65)
- 13. TAG Heuer Carrera Calibre 7 Twin Time (WV2115.FC6180)
- 14. TAG Heuer Men’s Link (WJ1110.BA0570)
- 15. TAG Heuer Men’s Aquaracer (WAY201F.BA0927)
- 16. TAG Heuer Carrera Heritage (WAS2112.FC6180)
- The Best TAG Heuer Watches For Beginners
- 1. How Much Do TAG Heuer Watches Cost?
- 2. What Is The Cheapest TAG Heuer Watch?
- 3. Do TAG Heuer Watches Hold Their Value?
- 4. Why Is TAG Heuer So Expensive?
- 5. Is TAG Heuer Considered Luxury?
- 6. How Long Will A TAG Heuer Last?
- 7. How Do You Pronounce TAG Heuer?
- 8. How Can You Tell A Real TAG Heuer Watch?
- 9. How Do I Sell My TAG Heuer Watch?
- 10. How Do I Date My TAG Heuer Watch?
- 11. Are TAG Heuer Watches Durable?
- 12. How Long Should A TAG Heuer Battery Last?
- 13. What Does Calibre Mean On A TAG Heuer Watch?
- 14. How Do I Clean My TAG Heuer Watch?
- 15. How Much Does It Cost To Replace The Battery In A TAG Heuer Watch?
- 16. Does TAG Heuer Have A Lifetime Warranty?
- 17. Do All TAG Heuer Watches Glow In The Dark?
- 18. Do TAG Heuer Watches Have Serial Numbers?
- 19. Where Do I Send My TAG Heuer Watch For Repair?
- 20. Are TAG Heuer Watches Waterproof?
- 21. Are TAG Heuer Watches Swiss Made?
TAG Heuer: A Brief History
While it’s currently known as TAG Heuer, the brand actually started out with a different name.
In 1860, a Swiss watchmaker named Edouard Heuer founded the company under the name Uhrenmanufaktur Heuer, which isn’t as catchy as the company’s current name.
The brand grew in popularity as Edouard Heuer began making watches with his patented oscillating pinion, which is still used today to make watches with chronographs.
These chronographs slowly became synonymous with the brand as they created more innovative ways to use the technology, which is the reason that they are still one of the most trusted brands when it comes to chronograph watches.
In fact, TAG Heuer is credited with creating the first dashboard chronograph in 1910 that was used in aircraft and automobiles which set the course for the brand over the next century.
Throughout the decades, the brand has released a lot of iconic and highly functional watches that are still coveted pieces in the horology world today.
In 1985, the company was acquired by the TAG group, which is where the brand name we all know today comes from.
Is TAG Heuer A Reputable Brand?
Throughout the years the brand has been releasing watches adored by the horology community and casual watch wearers alike.
They are currently known for producing watches that stay somewhere between mid-range to entry-level luxury.
That means that they aren’t exactly on the same tier as the most prestigious brands such as Rolex and Patek Philippe, but they are still comfortably in a high tier of watches.
Nowadays, the brand is the current timekeeper of multiple sports leagues such as La Liga, Bundesliga, Ligue 1, and has even supplied watches for the McLaren F1 team.
The reason for this is because they are highly trusted, especially since their chronographs are arguably the most well made.
So if you’re looking for classy and highly accurate watches to add to your collection, you can trust TAG Heuer to provide you with just that, and if you find the right model for you, it might even offer more.
The Best TAG Heuer Watches
1. TAG Heuer Men’s Carrera (WAR211B.BA0782)
Kicking off our list of the best watches from the brand is this silver-toned Carrera model.
The Carrera line encompasses a whole array of different watches, and this specific one is a simpler model.
It has a classy face that’s easy to read with a simple date window and a Swiss Automatic movement.
This is about as classic as it gets in a watch, with a movement that doesn’t require battery changes or manually rewinding, all packaged in a sleek and very classy case.
The watch measures about 39mm in diameter, which is a great medium-sized watch that won’t take up to much space on the wrist.
When it comes to complications, this watch doesn’t cover much aside from the date window, the lume to allow you to read the watch in any lighting conditions, and 100m of water-resistance.
It’s one of the less-expensive Carrera models due to its simplicity, but it’s a great choice for anyone looking for a simple, entry-level luxury watch that can be worn with almost anything.
-Design works well with a variety of looks
-Swiss Automatic movement is accurate and convenient
-100m of water resistance allows you to wear the watch while swimming
-Has a sapphire crystal to keep the watch safe from scratches
-Is much simpler than other models in its line
2. TAG Heuer Men’s Carrera (CV2A1R.BA0799)
As mentioned earlier, this line encompasses a lot of different watches, and all you have to do is compare this model to the previous one to see how varied the line actually is.
This Carrera model is much more complex, with a three-subdial chronograph, which is one of the features the brand is known for.
The chronograph on this model opens a whole load of different options, which can especially come in handy if you need to track time a lot.
Aside from that, it has a day/date window with a tachymeter, giving the watch a whole load of different functions.
It runs on an automatic movement, which aside from great accuracy is also a more prestigious movement than quartz.
The face of the watch has a lot of information on it but is expertly designed to allow you to read the information easily, especially since the case is a large 43mm to give all the components their own space on the dial.
As it is loaded with features, this is one of the more expensive models, but if you’re looking for a complex, sophisticated, and sporty watch, this might be worth the investment.
-Packed with features
-100m water resistance is good for swimming but not for scuba diving
-The large dial makes reading the watch very easy
-Classy and flexible design
-Costs a bit more than other watches in the collection
3. TAG Heuer Carrera Calibre 5
If you’ve only started to get into TAG Heuer watches, any of their models with the Calibre tag is a good place to start.
Take this model, for example.
It features a classic black and gold face that is a classic combination known to bring with it an air of prestige.
The face is housed in a 41mm case that gives the design a lot of space.
Underneath the hood is a Swiss Automatic movement, and the brand didn’t just put any random movement in this watch as they employed their Calibre technology.
These “Calibre” movements are known for their frequency which results in unparalleled mechanical precision.
The watch is only water-resistant to 100m, which means you can easily wear it in the shower or while washing your hands, but the watch may not fare well if you take it with you on a dive.
If a reliable, simple, and stylish luxury watch with a day and date window is what you’re looking for, you should definitely consider this TAG Heuer model.
-Has a very accurate Swiss quartz movement
-Classy design can be worn with a lot of outfits
-The watch is easy to read
-The sapphire crystal protects the watch very well
-Only has 100m of water resistance
4. TAG Heuer Carrera (WAR211B.BA0782)
If you’re looking at watches in the entry-level luxury range, it’s safe to expect a lot of classy designs, and this watch has just that.
It comes in a collection of silver tones that all complement and contrast each other and the result is a very classy watch that can be worn to galas as well as casual Fridays.
The case measures 39mm, which is a bit smaller than a lot of the large men’s watches in the market out there but results in a more relaxed and less loud look.
So for those going for a more reserved type of classy look, this watch may be it.
The watch has a Swiss Automatic movement with a 38-hour power reserve so you can be assured that it will keep ticking as long as you wear it regularly.
This watch may be simpler than some other luxury models out there, but sometimes that’s all you really need from a timepiece.
-Classy design that goes with a lot of looks
-Swiss-made Automatic movement will keep the watch ticking accurately
-Luminous hands make it possible to read the time in a variety of conditions
-Has a simple yet stylish date window
-Only has 100m of water resistance
5. TAG Heuer Women’s Aquaracer (WBD1312.BA0740)
All luxury watch brands out there have a line of dive watches that are incredibly respected in the horology world, and the Aquaracer is TAG Heuer’s.
This women’s watch is reminiscent of the old-school dive watches that adorned the wrists of successful people over the course of the last century.
It features a tough, large, 32mm case that’s made of silver-toned stainless steel that will keep the watch safe in almost any condition.
The case is very well-contrasted by the deep blue dial seen on most Aquaracer models and the white hands and markers make reading the time very easy.
After all, this watch was designed to be read and used underwater.
As it is a dive watch, this timepiece is equipped with a sapphire crystal and 300m of water resistance that gives the watch the ability to withstand a variety of conditions.
You’ll be hard-pressed to find a dive watch that’s as iconic as this model in its price range.
-Made of durable materials
-Classic dive watch style
-300m of water resistance
-Has a uni-directional rotating bezel
-Might be too large to be used in formal settings
6. TAG Heuer Women’s Aquaracer (WAF1410.BA0812)
As this comes from the same line as the previous entry on this list, it shares a lot of characteristics.
A quartz movement, a uni-directional bezel, a sapphire crystal, and 300m of water resistance are all present on this Aquaracer.
The main difference, however, lies in the dial.
It has a deep black tone that contrasts the white markers perfectly.
On the face of the watch, right below the 12 o’clock position is the colored TAG Heuer logo which just adds a lot of character to the watch’s design.
While quartz movements are generally looked down on since they are cheaper, having a quartz movement on this watch makes a lot of sense.
Quartz movements are some of the most accurate in the world, especially this Swiss-made one, and accuracy is an integral part of a dive watch.
Those looking for a great everyday timepiece that’s accurate, stylish, and can even be worn formally should surely put this piece on their watch list.
-Can be worn on dives and other serious water activities
-Has a date window
-Runs on a very accurate Swiss quartz movement
-Can feel heavy when worn for extended periods of time
7. TAG Heuer Men’s Formula 1 Swiss Quartz Watch (CAZ1011.BA0843)
As mentioned earlier, TAG Heuer once manufactured watches for a Formula 1 team.
Back in the 80s’, the Formula 1 line was the go-to line for sporty watch enthusiasts, and nowadays the watches in this line captures the same spirit.
This watch is one of the best TAG Heuer watches under 2000, and it’s easy to see why.
It runs on a quartz movement and has a chronograph, a date window, and a tachymeter, which is just about everything you’d need in a sports watch.
All of these components are laid out on a gray face that matches the ceramic links on the silver-toned stainless steel bracelet.
You’ll have just about all your timekeeping needs are taken care of with this watch, and all in a very stylish package that will fit a whole load of different outfits.
And that’s what puts this watch on a list of the best TAG Heuer watches.
-Has a lot of practical functions
-Runs on a very accurate quartz movement
-Water-resistant up to 200m
-The 43mm case may be too large for some
8. TAG Heuer Men’s Formula 1 (WAZ111A.BA0875)
Another member of the Formula 1 line, this sports watch comes in a classic silver-toned stainless steel case and is packed with functions.
It has a great chronograph that is almost synonymous with the TAG Heuer brand, a date window, and even an alarm function.
The watch is very well-designed, coming in a large case that measures in at 41mm.
That may be a bit too large for some, but it’s just about expected from a sports watch such as this.
The bezel is made of titanium which gives the watch even more durability than it already has.
All in all, this is a very nice choice for those looking for a tough and functional timepiece.
-Has a chronograph and alarm
-Water-resistant up to 200m
-Large dial makes it easy to read the time
-The stainless steel bracelet could be more comfortable
9. TAG Heuer Connected Modular 41 Men’s Smartwatch
Just because they are an older brand, doesn’t mean they haven’t kept up with the times.
This TAG Heuer piece has just about everything you’ll need from a modern smartwatch.
It has Wi-fi and Bluetooth connectivity, tilt detection, accelerometer, gyroscope, tilt detection sensor, microphone, vibrations/ haptics engine, ambient light sensor, GPS, NFC payment, alarm, and a timer.
The beauty of this piece though lies in the design.
It comes in a sleek all-black case that is both modern and stylish.
And since it’s made of ceramic, you can also rest assured that it won’t break and come apart after a simple bump on the desk or wall.
It’s also water-resistant up to 50m, which is definitely not a lot but better than what a lot of other smartwatches have.
A great piece for today’s watch enthusiast.
-Packed with modern functions
-50m of water resistance
-Sleek and stylish design
-Comfortable to wear
-Doesn’t have a built-in heart rate monitor
10. TAG Heuer Autavia Jack Heuer 85th Birthday Edition
Next up is a review of the TAG Heuer Autavia.
This model features a mostly silver and black design that provides just the right contrast to make the watch pop while also allowing you to read the time very easily.
As it commemorates a descendant of the founder of the company, it has the classic TAG Heuer chronograph technology.
It runs on a Swiss-Automatic movement which keeps all the elements of the watch working smoothly, giving you a very accurate reading of the time.
And since it winds automatically, it will keep ticking as long as you wear the watch.
For those looking for an undoubtedly classic look, this watch would be well worth checking out.
-Simple yet classy design
-Runs on a Swiss-made automatic movement
-Only water -resistant up to 100m
11.TAG Heuer Monaco Calibre 12 (CAW2111.FC618)
The Monaco is probably one of TAG Heuer’s most iconic lines, and this watch is a great introduction to the series.
It features a 39mm square case which gives the watch a classy retro look, which is further amplified by the blue dial with white chronograph sub-dials.
The seconds hand and the chronograph hands are red which really pops out of the watch.
It runs on the Calibre 12 movement, which is a Swiss-Automatic movement which keeps superior time, so this is a great piece for those looking for accuracy.
The watch is paired with a black leather band which just adds to the class of the watch.
A great piece to wear casually and formally, so if you’ve been looking for the best TAG Heuer watch to invest in, you may have just found it.
-Classic retro look
-Very accurate automatic movement
-Has a sapphire crystal to keep the face safe from scratches and dents
-Only has 100m of water resistance
12. TAG Heuer Kirium (CL5110.BA0700/65)
Next up, we have a watch that looks like it came straight out of the past.
It has a black face which is paired with a stainless steel case.
The shape of the face is slightly different than most standard round cases, which gives the watch its distinct look.
The watch has a uni-directional bezel to give it even more function which is a great pair to the chronograph placed on the black dial.
For those who are on the hunt for a timepiece that has a look that’s both unique and classic, this model might be your best bet.
-Runs on a Swiss-Automatic movement
-The small case makes it a very flexible watch
-Comes with a chronograph and 200m water-resistance
-The design might not be for everyone
13. TAG Heuer Carrera Calibre 7 Twin Time (WV2115.FC6180)
I mentioned earlier that the Carrera line is immense, and I wasn’t lying.
This watch from the line is a classic sports watch with a leather strap, black dial, and stainless steel case.
The look is as timeless as it gets, but in true TAG Heuer fashion, they made sure to add a modern twist to the watch.
First of all, the watch has an extra hand on it to keep track of a second timezone, which is great for those who travel a lot.
It runs on the Calibre 7 automatic movement, which is one of the best automatic movements on the planet, frequently being referenced in Geneva conventions.
If you’re looking for an old-school looking watch with a modern twist, you can’t go wrong with this model.
-Keeps two separate times
-Runs on a high-quality movement
-Has a comfortable leather strap
-Only has 30m of water-resistance
14. TAG Heuer Men’s Link (WJ1110.BA0570)
This watch has a large 40mm dial, a black face, and a bright silver-toned stainless steel case.
The look is about as classic as it gets.
It’s this look that makes this one of the best TAG Heuer everyday watches out there.
The dial is well-designed and simple so you won’t have a hard time reading the time, and since it’s large it will always be noticed on your wrist.
The hands of the watch are luminous, which gives even more functionality to the watch.
On top of that, it runs on quartz, which isn’t as prestigious as other movements but is highly practical and very accurate.
Chances are you’ll have a hard time finding a better watch to wear every day.
-Simple and flexible design
-Quartz movement is very accurate
-Large dial makes reading the time easy
-Comes with a sapphire crystal and 200m of water resistance
-Might be too large for some
15. TAG Heuer Men’s Aquaracer (WAY201F.BA0927)
Considering the popularity of the Aquaracer line, it should come as no surprise that another one of these dive watches is on this list.
This one has the iconic Aquaracer shape and the great features associated with the line.
One of the added features to this watch is the dual-time zone feature, which lets you keep two separate times, which is a great addition to those who find themselves traveling a lot.
The uni-directional rotating bezel adds even more function to the watch and also adds a distinct aesthetic as it has a red and blue tone which really makes the watch pop.
It runs on an automatic movement, so if you aren’t the biggest fan of quartz but don’t want to maintain a mechanical watch, this Aquaracer might be for you.
-Bright and colorful design
-Water-resistant up to 300m
-Keeps two different times
-Aluminum bezel and sapphire crystal keep the watch safe from harm
-The 43mm dial may be too large for some
16. TAG Heuer Carrera Heritage (WAS2112.FC6180)
Capping off our list is this incredibly classy piece that would be a great dress watch for anyone looking for class and prestige in a watch.
It has a white textured dial, a black leather strap, and rose gold-toned hands and markers.
The result of this is an incredibly classy watch with a chronograph and a date window to give you even more timekeeping capabilities.
The face measures in at 43mm, which may be large, but since the design is simple, it doesn’t seem too large.
It runs on the Calibre 6 automatic movement, which is a well-renowned and very accurate movement used by a lot of other TAG Heuer pieces.
This is an ideal watch for those who need a formal piece that can be dressed down and worn casually.
-HAs a reliable movement
-Classy and simple design
-Comes with a comfortable leather strap
-HAs a reliable movement
-Only water resistant up to 100m
The Best TAG Heuer Watches For Beginners
If you’re starting out with TAG Heuer, it may not be the best idea to go straight for the “Holy Grail” pieces.
Instead, beginners should go for some of the simpler and less expensive pieces to really figure out what they want.
Watches from the Aquaracer line can sometimes be less expensive than other models while remaining highly reliable, which makes them a great choice for first-time buyers of TAG Heuer.
However, the Monaco watches of the brand are also great pieces to start out with as they come with a distinct style and timeless look.
It’s also ideal for beginners to try out the watches with automatic movements and chronograph as they are quintessential characteristics of a TAG Heuer watch.
By going for these watches as beginners, you can avoid making the wrong investment because after all, luxury watches will always be an investment, otherwise, they’ll just be called watches.
1. How Much Do TAG Heuer Watches Cost?
Prices vary with TAG Heuer, but the watches usually stay somewhere between the $1000-$5000 range.
2. What Is The Cheapest TAG Heuer Watch?
This all depends on where you’re buying the watch and who you’re buying from.
However, the cheapest TAG Heuer watches are usually part of the Carrera or Aquaracer collection and you can usually get them for under $2000.
3. Do TAG Heuer Watches Hold Their Value?
It’s impossible to predict which models will hold their value in the watch world, but TAG Heuer models are usually very well respected in the community and hold their value.
4. Why Is TAG Heuer So Expensive?
The reasons these watches are so expensive are the fact that the brand is very well respected and their watches are always well made.
Having a reputable brand name and brand recognition will usually jack up the price of a watch, and the fact that these Swiss-made timepieces are very high-quality add to that.
And that’s just about expected from luxury brands.
5. Is TAG Heuer Considered Luxury?
While they aren’t exactly on the same tier as Rolex, Patek Philippe, or Omega, TAG Heuer watches are widely considered luxury watches, albeit entry-level luxury watches.
6. How Long Will A TAG Heuer Last?
If cared for properly and services every couple of years, a TAG Heuer piece could last a lifetime.
And sometimes even more as it can be passed down generations, which is great considering how much these watches cost.
7. How Do You Pronounce TAG Heuer?
The “TAG” is pronounced how it’s read, well “Heuer” is pronounced as “Hoy-er”.
8. How Can You Tell A Real TAG Heuer Watch?
When buying luxury watches, you can expect it to come with a document to prove that it’s legitimate.
This document should have the brand’s holographic seal on it.
Aside from that, you can also check the case back for the model number, serial number, and water-resistance.
Thought to be 100% sure, it’s always best to consult a professional.
9. How Do I Sell My TAG Heuer Watch?
If you’re considering selling your watch, you have to make sure you have all the documents and information about the watch first.
While you can always sell it yourself online, you can also go through authorized resellers for smoother transactions.
10. How Do I Date My TAG Heuer Watch?
To set the date on a TAG Heuer, simply pull the crown out to the right position and make the necessary adjustments by rotating the crown.
11. Are TAG Heuer Watches Durable?
While they aren’t as expensive as other luxury brands, TAG Heuer pays close attention to quality.
That’s why their watches are always very durable and built to last.
12. How Long Should A TAG Heuer Battery Last?
If you’ve chosen a quartz TAG Heuer watch, you should expect the battery to last you at least 4-5 years before needing a change.
13. What Does Calibre Mean On A TAG Heuer Watch?
Calibre refers to the movement being used by the watch.
So a watch that says Calibre 7 uses the Swiss-made automatic Calibre 7 movement.
14. How Do I Clean My TAG Heuer Watch?
Just like with normal watches, you can wash the watch with warm water and a soft brush.
Soap isn’t necessarily needed, but if you must use soap make sure to take extra care not to damage the watch.
15. How Much Does It Cost To Replace The Battery In A TAG Heuer Watch?
This all depends on the watch as different TAG watches have different requirements.
The price range of battery changes on these watches can be anywhere from $50-$100.
16. Does TAG Heuer Have A Lifetime Warranty?
No, TAG Heuer watches usually only come with a 2-year warranty.
Make sure to check the watch’s warranty policy before buying to make sure as some models have different policies.
17. Do All TAG Heuer Watches Glow In The Dark?
TAG watches don’t necessarily glow in the dark, but all models are treated with lume as it was listed as one of the essential characteristics of a sports watch back in the 80s’.
18. Do TAG Heuer Watches Have Serial Numbers?
Yes, they are usually located on the caseback next to the model number.
19. Where Do I Send My TAG Heuer Watch For Repair?
The best place to send your TAG watch for repair is a TAG Heuer Service Center.
You can also send your international guarantee card with if you’re still under warranty so you don’t have to pay for the repairs.
20. Are TAG Heuer Watches Waterproof?
No watch is fully waterproof, but they all have varying degrees of water-resistance.
All TAG Heuer watches (except for their smartwatch) have at least 100m of water-resistance which should allow you to wear them while in the shower or when going for a swim.
But make sure you only go diving with models with at least 200m of water-resistance.
21. Are TAG Heuer Watches Swiss Made?
Yes, all TAG Heuer watches are made in Switzerland.
There it is.
All the best TAG Heuer watches available today.
Some of these watches are best for beginners and newbies in the luxury watch world, while other picks on this list were chosen for the true connoisseur.
As you can probably tell, the range of TAG Heuer watches is very wide, which is why there’s always going to be a piece out there for everyone.
Any one of the watches mentioned above would be a great pick for anyone regardless of how versed you are with the world of watches.
But the most important thing to remember is to choose the watch that you love and one that you feel comfortable with.
That way, you’ll always be wearing the best watch for you!
And now that all the best models have been laid out for you, all that’s left to do is make the choice!